Textile & Home Decor Website
UI DESIGN
A design concept modelled for a textile and upholstery manufacturer also catering to home decor and stationery. The website’s objective is to sell the brand's products online, promote their new ranges and ventures.
Project Context
February 2020
Work for Fractal Ink Design & Consultancy
Role & Responsibilities
UI Design
Art Direction
Tools Used
Sketch
In order to let the products take centre stage, design elements were kept clean and minimal. The choice of colours aside from the prominent rust, were kept pale and subdued in keeping with the theme.
To direct the eye of the user, the proposed style uses a combination of these colours, clean & bold typography along with icons that act as purposeful embellishments.
The nature of products being mainly textile and decor, colours and textures become important and so does the photography style. This concept relies on the images being clearly and minimally composed, focusing on details like textures and patterns.
In order to help the user navigate through the various products, the design proposes a categorisation not just by type of product but also by seasons and themes throughout the homepage.
